New and free 160 page brochure with stunning photographs of our specially selected properties and some of our fantastic experiences.
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Browse our 145 hand-picked Italian villas. Every single one has a private swimming pool, and they are all exclusive to Tuscany Now&More. Several also include a maid and a chef — or we can arrange these services for you.
Find the perfect villa to suit your personal taste and style. Choose from villas by the beach with gourmet kitchens and personal chefs, or country retreats with heated pools and private tennis courts.
Villas by Collection
Popular & New Properties
Bookings 2019: You can book now for next year with just a 20% deposit with guaranteed prices. For returning clients its only 10%
With the help of our Concierge Service, in collaboration with Taols, savour life as a local would with our Experiences.
Discover our experiences
5% Discount for Returning Clients: A loyalty reward to all clients that have booked with us before
A complete travel guide sorted by area with everything you need to know when in Italy. Tips, tours, art, architecture, fine wine & food and landscapes of unsurpassed beauty - our guide has been compiled using our own first-hand knowledge of the beautiful country.
We know how important it is that all the details of your stay are well looked after and we are pleased to offer you the assistance from our experienced and friendly staff at no extra cost.
At Tuscany Now&More, we think of ourselves as a family. Maybe this is because the business grew from an actual family. Our story begins in 1966, when Simon’s parents buy a house in the Tuscan countryside outside Florence. The whole family moves there in 1973, and Simon studies art and architecture close to home, in the stunning Renaissance city. There he meets Barbara, a Florentine who later becomes his wife. The seeds of Tuscany Now are planted… but it won’t grow just yet.
By 1985, Simon and his siblings have moved away from the family home and his parents make a big decision. They’ll rent their house. It makes no sense for such a beautiful place to stand empty when others can enjoy it, too. For five years, agents rent the property to holidaymakers chasing their own slice of the Tuscan good life.
Yet, nothing about the deal seemed fair. Agencies took a big chunk — often in return for doing very little. Simon’s parents got less than they deserved. Travellers ended up paying more than they should. This is the final push that Simon, Barbara and the family need to start Tuscany Now.
So, in 1990, Tuscany Now begins with one house. Their house. It also begins with an ethos. Our customers should pay a fair price. The owners of these unique Tuscan properties must get a fair rental, much of which they plough right back into preserving their beautiful homes. And as an agency, we never expect something for nothing. We’ll earn our share with the service we provide. This ethos lives on.
Over three decades, many Tuscany Now guests have made a connection with the people, landscapes, food, wine and traditions of Tuscany. But that doesn’t mean we have been 100% traditional. We were the first UK travel company online. We were the first company to advertise their website in the Sunday Times. We were the first UK travel site to try to reach new customers via Google’s AdWords service.
We work in partnership with our owners to help them develop their properties to surprise and delight travellers. Their stones may be old (some are very old), but these villas deliver a 21st-century experience. Every one has a private swimming pool. Bedrooms in most are air conditioned (and believe us, many appreciate that in a Tuscan mid-August). We lead the way in offering fully-staffed villas in Italy, for the ultimate in relaxation. You won’t see these properties advertised anywhere else. Every Tuscany Now villa is exclusive to us.
In 2014, we re-launched as Tuscany Now&More. Our big idea? Simply to offer more: locations beyond Tuscany — in Umbria and Portofino, outside Venice and Verona — and authentic Tuscan experiences. If you like the sound of wine-tasting with a Chianti vintner or truffle hunting in Tuscany’s bountiful chestnut woods, our travel concierges can arrange it. This dedicated English-speaking team is available in Italy, right through your stay, on the phone or via WhatsApp.
What else is different about Tuscany Now&More? Well, many companies claim to visit every property they promote. We actually do. That’s one of the reasons we keep a small and focused portfolio.
If you have a specific question — and we mean really specific — about one of our villas, there will be a team member who can answer, because they’ve seen it with their own eyes. They are all Italian or long-standing Italophiles who know our villas and their surrounds intimately. We have our photographer, film-maker, web designers, and even the copywriter writing these words (I’m called Donald, by the way: Hi!) as guests in our villas. Everyone who works for or with us understands what we are about. We hope you will too.
Almost 30 years since we began, we’re still a family; but we’ve grown a little. We have 17 staff split between our two offices in London and Barcelona. More than 400 more people help us with everything from pool cleaning to paperwork. And of course, there’s our 145 villa owners. Each of the exquisite properties on this website has a story as individual as our own — many of them centuries longer. We hope to make you part of it.
Every one of us is devoted to matching you with the perfect property and an ideal setting in the most beautiful country in the world: Italy. Give us a call or send us an email to and let us know how we can help.
Our team will help you plan, organize and book your holiday, arrange experiences and answer all of your queries. If you've booked with us before you'll probably know some of our team pretty well already! Every member of the sales team has visited the majority of our villas and is happy to talk to you about any of them. Alongside those in our London office, our team also includes fundamental external team members that ensure everything runs smoothly and successfully.
Meet Our Villa Owners
Tuscany Now and More would not be able to exist without the help of our extensive portfolio of villa owners. They are the people that have created the original, relaxed and welcoming feeling in every property that makes each and every villa feel unique and inviting. Their personal touches are part of what make the homes special, and by working closely with them we can assure that each property will exceed your expectations every single time.
Support staff are provided by the Villa Owners to keep the private homes in pristine, working order. Whether they are maids, gardeners, tradesmen or caterers – they are all committed to making your holiday as trouble-free and functional as possible.
For a touch of luxury and to make your stay truly memorable our hands-on specialists are available to make your experience in Italy complete. From lessons with professional chefs to personal gelato makers at your villa, we collaborate with some of the finest Italian maestros in the area to add the perfect touch to your stay.
We are based in the centre of London on Highbury Grove, near Highbury & Islington. You are welcome to visit us by appointment and talk to one of the sales team during our office hour, which are between 09:00 and 18:00. Call us at +44 20 7684 8884.
Monday to Friday 09.00-18.00
Monday to Friday 10.00-19.00
North America (East)
Monday to Friday 04.00-13.00
North America (West)
Monday to Friday 01.00-10.00
We encourage you to expect the most when choosing your villa and we are more than happy to help make sure that you get everything that you require. With our in-depth knowledge of all of our properties and the local areas we will find the perfect villa for you and your guests.
2018 ©Tuscany Now and More Ltd
Tuscany Now & More Ltd act as principal in the sale of accommodation but at all times act as an agent on behalf of the supplier of the experiences listed on this website. If you make a booking for holiday experiences / extras with us, your contract for the provision of the experiences / extras will be with the supplier. The services offered on this website are available to be purchased separately as well as together. To help you to identify which element you would like to book, prices on our website are listed by element; the price charged in total for the booking of more than one element will always equal the prices charged separately for each individual element. This means that any multiple bookings do not constitute a package as defined in the Package Travel, Package Holidays and Package Tours Regulations 1992.
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